If you suck, you don’t get no love.

sour note

Now that our client work is picking up, we’re seeing and evaluating a lot more contractors to build a better team. A common thread I see is that there are a lot of “specialists specializing in many fields.”

Doesn’t it sound kind of weird? I mean what does a “specialist” mean?” My dictionary says:

We know there are lots of multi-talented people out there but when we want someone capable of building a website using Webflow, we need a real Webflow expert. We don’t really care if you have a Ph.D. in other platforms. We’d rather hire someone with 2 years of experience building 10 sites with Webflow than someone with 10 years of experience having built 30 sites with Wix, WordPress, SquareSpace, Joomla, and all the rest. 

Sure, it does help a lot to have some adjacent skills like the animation on some occasions, but we are really beginning to see this trend of “multi” specialists and we are not liking it. But we get it. We understand the allure of being able to do everything and be the one-stop solution to all the problems. We started out aspiring to be that shiny solution too. But as we get further (and hopefully better at, in the eyes of clients) into the world of web development, the importance of specialization in a classical sense is really sinking into our modus operandi. 

We see so many “multi-talented” people selling themselves short and thin, spreading themselves too widely. We don’t buy that multi-task, multi-talent, multi-everything BS here. It’s a tempting thought to resist, we know that. What the hell are we supposed to do when someone hands you a glass of ice-cold beer in Cancun? 

But we’ve made our commitment: Webflow development. That’s the only way you can have us buy you some really good beer. We’d not have it any other way.